Contouring and highlighting trends may have evolved over the years, but the basic principles still apply and are as relevant right now as ever. From soft definition to chiseled cheekbones, how you choose to contour and highlight is going to be down to your personal preferences too. Get the basics down with our guide on […]

Wondering what the differences are between pressed powder vs loose powder? And what does setting spray do? We’ve got you covered with this handy guide as we delve into the different types of setting powders and what setting spray does, all to extend the wear-time of your makeup look.  “Pressed and loose powders can be […]

Do you find yourself wishing you could apply the perfect eyeshadow look? Perhaps you find single shadow application a breeze but struggle with layered techniques? Or maybe you want to brush up on your eye makeup artistry skills generally. If any of this rings true, then this guide on how to apply eyeshadow like a […]

With an array of textures, finishes, and coverage, it can be hard to know which foundation formula is best for your skin, and of course, how to apply it. All about creating that “your skin but better” effect, choose foundations that are powered by skincare ingredients for a second-skin finish that’s oh-so natural—even at the […]

For 2025 skincare and beauty trends, natural glowing skin is still in, and that means a healthy skin barrier. Real skin, real ingredients, real results. No filters, no airbrushing,  we’re still embracing our skin’s natural texture, our pores, our breakouts, and looking to effective products to help us reach our skin goals. Think innovative, hard-working […]

In beauty, trends may come and go—hello cherry cola lips, but there are a few fundamentals that are always relevant and on-point. Timeless, effortless, and endlessly wearable, think quintessentially classic shades that always deliver.  Characterized by that less-is-more approach, whether it’s a chic smokey eye, gentle wash of neutral eyeshadow, a neutral lip, or a […]

A new obsession has been sweeping IG and TikTok? Zodiac sign lips. Choosing your lipstick by your zodiac sign is a trend that’s going nowhere and for good reason. It takes into account all the traits and style from your star sign and finds you the perfect lip color and lipstick to suit your vibe. […]

Looking for the perfect base for your skin? Whether full coverage, a gentle glow, or a dewy finish, choosing between a tinted moisturizer vs a foundation can make all the difference to the overall complexion effect you’re after. From foundation finishes to how to apply tinted moisturizers, this easy guide will help you find the […]

From hormonal breakouts and blackheads to excess oil, if any of these are familiar and ongoing skin woes then salicylic acid will be your go-to for a clearer, clarified complexion. Loved by dermatologists for its ability to cut through oil and clear pores of any unwanted, acne-causing gunk, this stand-out beta hydroxy acid (BHA) is […]